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ABOUT US
Welcome to our About Us page. Two reasons for the name: first, it’s catchy. Second – and more importantly – all of us have a little nakhra (attitude) in us. In all our diversities, that bit of nakhra is what makes us, us. And that’s our superpower.
WHAT “NAKHRA” REALLY MEANS
People often call “nakhra” just drama. But what if every bold colour choice, every extra twirl, every unapologetic flair was simply you owning your story? At Nakhra Swag, nakhra is the spirit of unfiltered self-expression – the courage to remix trends, break moulds and leave the ordinary behind. Fashion isn’t just what you wear; it’s how you walk, talk, vibe and show up in the world.
OUR STORY • SINCE 2022
Nakhra Swag was born in 2022 out of a homegrown dream and a lot of chai-fuelled brainstorming. No investor pitch decks, no viral shortcuts – just instinct, belief and one corner of home turned into a creative lab.
What started with one simple tee grew into a buzzing team with dreams stitched into every drop. Our goal hasn’t changed: to bring unapologetic style to those who love being loud, proud and a little filmy.
— Team Nakhra Swag
Street-smart prints, desi punchlines and comfy cotton – designed in Kolkata, made in India. Every product is created to help you say something without saying a word.
Unisex oversized graphic tees with spiritual, meme and attitude prints – soft cotton, relaxed fit. Starting ₹729.
Streetwear caps with bold, quirky designs and an adjustable fit for men and women.
Quirky desi pin badges for bags, jackets and caps – chai lovers and overthinkers, this one’s for you. ₹179.
Printed multi-use bandanas you can wear on your face, neck or head.
Our best designs at special prices – grab them while stocks last.
Designed by a small, passionate team in Kolkata and made in India.
Desi punchlines, pop culture and Indian attitude in every design.
Created by a small, passionate team in Kolkata – made in India.
Rebels with reasons, drama queens with dreams and everyday originals.
Nakhra Swag is run by Medialix Communications LLP, 229 RBC Road, South Dumdum, Kolkata – 700028. Have a question? Visit our Contact Us page, check the FAQ or read our Shipping Policy.
Browse a few Nakhra Swag favourites – oversized graphic tees, printed caps, quirky pin badges and bandanas. Every design is created in Kolkata with desi punchlines, pop-culture references and a whole lot of attitude, so you can say something without saying a word. Our unisex oversized tees use soft, breathable cotton for all-day comfort, while badges and caps help you finish the fit. Free shipping above ₹599, Cash on Delivery across India and a 7-day exchange make shopping stress-free.
Flat ₹60 below ₹599. Orders are dispatched in 1–2 business days and delivered in 3–7 days.
Pay when your swag arrives – COD available across India with a small ₹49 fee.
Wrong size? Exchange within 7 days of delivery with free reverse pickup.
UPI, cards, netbanking and wallets via Razorpay with SSL encryption.
Use FIRST10 on your first order and PREPAID50 on prepaid orders.
Original desi designs by a small, passionate team – made in India.
Nakhra Swag isn’t a shortcut to success – it’s a journey toward self-expression. Join us.
